Are Mood Boards Really Necessary?

Mood boards are one of the tools we utilize to help define a visual theme for both social media and branding clients.  After our questionnaire, we like to pull images that we think evoke the feelings, words, and concepts that our clients have expressed.  

This process, though time-consuming, is a method that allows us to ensure that we are speaking the same language before we begin designing.  Whether it be for a social campaign or a brand identity package, the mood board is one of our favorite and most effective tools for getting on the same page as our clients.