Writing a killer pitch is key to finding success as a freelancer or small business owner. Regardless of your industry, there will likely come a time when you have the opportunity to sell yourself to a potential dream client. When that day comes, don't be anxious because the below tips are sure to get you acknowledged.
I would suggest researching the company beforehand and gathering a general idea of who your recipient is and what their place is in the business. Find out their mission, history, and top selling product or service.
Open with an introduction and lead in with a compliment related to their business. Don't go overboard but give them something that makes them smile to themselves and causes them to let down their guard.
Tailor your expertise specifically to what they've disclosed as their needs for the project. I would address each of the tasks or skills and how my experience can contribute to their work. If some of the tasks are outside of your skill level, don't be intimidated. Use the opportunity to show your proactive nature by letting them know you're already taking a class or you're a super fast learner.
Give some detailed tips of what you see on their site or social media platforms that show you know what you're talking about. I personally give a few really juicy bits that reinforce my expertise and specifically showcase the skills they're seeking.
Include recaps of any similar projects that have already been completed and include any impressive quantifiable metrics.
Be sure to touch on their specific pain point (which they often mention as to why they are hiring). Be direct and solve that problem. Even paint a picture of what working with you would be like and let them envision their problem being solved by you.
I finish with my business mission so they can see the passion I have for what I do. Many a client has replied to an email pitch mentioning they can tell through my message that I love what I do. Though this attribute is not often focused on, it is an excellent sales tool when selling yourself.
With all of the above in mind, you don't have to be a good writer to craft a good pitch. You just need to have a good strategy and speak directly to your recipient's needs.