Five Social Media Tools from a Digital Strategist

5 social media tools from a digital strategist

 

Unless you live under a rock, you are well aware that there is no shortage of social media productivity tools out there.  But the digital landscape is constantly evolving and many apps are consistently adding new features on the regular.  Even if you've tried some of the ones featured here, you might consider poking around their site just to see what new bells and whistles they've installed since you've last given them a go.

 

SMARTERQUEUE | 2-WEEK FREE TRIAL THEN $19.99 - $79.99 PER MONTH

Smarterqueue is the current darling of social media mavens everywhere.  It's an affordable, comprehensive, and intuitive scheduling tool - what more could you ask for?  It has the ability to schedule Instagram, Facebook, Twitter, LinkedIn, and soon even Pinterest.  Currently, the service features multiple accounts, categories, a visual queue schedule, importer, and basic analytics on just the bottom tier plan.  

 

TRELLO | FREE - $5 PER MONTH

Trello is another one of those apps that all the cool business kids love thanks to a handful of recently trending courses based around the software.  When set up efficiently, the productivity app becomes an epic visual to-do list with full customization options.  And with the new Butler for Trello add-on, this program has risen to the top of the class among hardcore organizational buffs.  

 

VSCOCAM | FREE TO DOWNLOAD

Sure, Vsco has been around awhile but it still continues to make top lists all across the internet.  The camera app can be used in place of your phone's stock camera and it is well worth the time spent downloading.  Photos come out looking crisp and the settings are much like those you'd find on a nice camera with manual capabilities.  It also has a built-in community where you can browse other users' photos if you're looking for some creative inspiration.  They also have a member's only plan with tools and presets. 

 

TAILWIND | FIRST 100 PINS FREE THEN $15 PER MONTH OR $119 ANNUALLY

Tailwind was originally designed to optimize Pinterest and it's one of the best in class in that department.  They offer the ability to schedule consistent time slots that can be filled in with your queue of content as you please.  When you begin scheduling, your account is preloaded with suggested times of day that are likely to perform best based on analyzing your account.  The first 100 pins are free then monthly or annual billing is available.  Instagram was also just added as well.  

 

ICONOSQUARE | 30-DAY FREE TRIAL THEN $9 - $990 PER MONTH

Iconosquare is an analytics tool that focuses mainly on Instagram stats.  Features include the ability to bulk manage comments as well as an influencer search function.  But the tool really shines with it's in-depth analytics like community assessment, engagement ratios, hashtag performance, and competitor analysis.  The service is pricey as rates are per account which can quickly add up if you're a social media manager.  They're also an Instagram partner so your account is totally safe from the sometimes negative consequences of utilizing rogue management tools.  

 

There you have it - 5 tools to step up your online presence game.  Drop a comment below and tell me if you've tried any of them and why you do or don't like them.